Profile
When evaluating Fraglite by Satyadev Industries against well-known competitors like Airwick and Diversey, the difference becomes clear in terms of pricing, fragrance range, packaging, and eco-friendliness. Global brands such as Airwick and Diversey are recognized for their international reputation and premium appeal, but for B2B buyers in India, these products often prove too expensive for large-scale use in hotels, hospitals, and offices. Airwick primarily offers aerosol sprays, which are convenient for retail customers but lack the bulk packaging flexibility that businesses require. Diversey, on the other hand, is positioned as a premium cleaning and air-care brand catering mostly to five-star hotels and multinational corporations, with high costs and limited eco-friendly options. In contrast, Fraglite offers eight fragrances—Rose, Lemon, Lavender, Sandal, Green Apple, Lemongrass, Ice Cool, and Rajnigandha—compared to Airwick’s limited three to four options. This wider selection allows facility managers to customize fragrances according to room types and guest preferences, creating a unique and memorable experience. Packaging flexibility is another area where Fraglite excels, with 250ml sprays for daily use, 5L refills for regular housekeeping, and 20L drums for centralized procurement. Neither Airwick nor Diversey provides this level of variety, making Fraglite the more practical choice. Most importantly, Fraglite products are aerosol-free and refillable, reducing both costs and environmental impact, while Airwick and Diversey still rely heavily on aerosol systems and cartridges. From a pricing perspective, Fraglite is up to 40% more affordable than its global counterparts, without compromising on quality or performance. For businesses that require consistent fragrance, professional-grade cleaning, and sustainable packaging, Fraglite stands out as the ideal B2B partner. By offering competitive pricing, eco-conscious solutions, and dependable supply chains, Fraglite not only matches but surpasses international brands in meeting the specific needs of the Indian market.