Include your brand’s signature colors, typefaces, and logo in all materials. Consumers are more likely to remember your brand if it is well-designed. Our products are used for the packaging of consumer goods such as cosmetics, food and beverages, automotive supplies and chemicals. We aim to offer our clients innovative and reliable packaging solutions, and we fulfil this mission by refining our methods and investing in our technology and personnel. Consumers Packaging Group Inc. is a client-focused supplier of plastic packaging for a wide range of markets.

Lien Design, of San Diego California, created a bottle design that incorporated pieces of their beloved brand, but with a modern, slick look. This refreshed brand essence capitalized on a new and younger range of adults. Lien Design was tasked with designing a water label design that encompassed the naturalness of the product while touting its refreshing fruit flavors. Briva is a ground-breaking new beverage company, creating a naturally made cpg packaging design services still water with just a touch of organic fruit essence to excite the consumers’ taste buds while hydrating your whole body. While keeping some of the consumer equity established over 15 years, the logo and packaging was redesigned with a young, contemporary feel that appealed to kids and parents alike.

This means that for any business looking to support its CPG sales, forming partnerships with agencies is crucial to pushing its brand recognition. From digital marketing agencies that can help develop customer loyalty to branding agencies that can build the look of a brand, agencies are important to achieving your business goals. Brands are making their products feel more exclusive and individualized as consumers crave personalization. That is why brands are responding with custom packaging solutions that allow for tailored experiences. Limited edition packaging designs and name personalization are becoming more popular.

This protects your intellectual property and ensures you are fairly compensated for the value the design provides over its lifespan and distribution. We’ll cover everything from scope and complexity to the real value you deliver on the retail shelf. Our designs are crafted with your target market in mind, ensuring they encourage action and drive sales. Our packaging designs do more than catch the eye—they tell your brand’s story and make a lasting impression. Often, it isn’t the words alone that make a difference, it’s in conjunction with font styles and sizes that match the message intent.

Brand loyalty begins with quality product packaging that attracts, excites, and motivates consumers to engage with your business. We provide a wide range of custom packaging solutions and services that reflect your unique value propositions, optimize production efficiency, and minimize material costs. Fujifilm hired Lien Design to create packaging design that could be used to showcase the brilliant color from their new printers. Lien Design designed these packages to show that no matter what kind of product you’re printing for, Fujifilm can produce amazing, color-correct label and package design. In the populated field of industrial cleansing items, a well-designed label acts as a lighthouse that stands out in the visual clutter. A distinct label at once shows what your product is all about – does it fall under the bracket of being environmental friendly, strong performance or designed for particular materials?

These are examples; your pricing must reflect your experience, reputation, and the specific project’s complexity and potential ROI for the client. Over the years, he has worn multiple hats, ranging from a manufacturer and retailer to a distributor and brand owner. This multifaceted experience equips him with the rare ability to offer practical advice grounded in real-world expertise. His mission is to guide and support other CPG brand owners, directors, and managers on their path to success.

With a long list of clients that have enjoyed a great return on investment by using Lien Design, it’s no wonder that they consistently give us 5-star reviews on Google. The design of this box required a soft touch to convey the feel and premium quality of this product. The puppy imagery along with the softened custom hand-illustrated logotype gives this ​item the modern yet comfortable feel that encompasses the Cottonelle brand essence. If your product’s packaging seems professional, people will have more faith that it is of good quality and safe to use. Consumers are more likely to remember your goods and brand if the packaging stands out from the competition on the shelf.

Whether you are selling your product in a brick-and-mortar store, online, or both, it should stand out. We’ll give you actionable perspectives on everything CPG, from emerging design trends to evolving brand strategies. Kaleidoscope is a creative collective of thinkers, designers and makers that together connect people and brands. We must own our role in what happens to the packaging we design after a consumer is done with it.

The key is maintaining your brand essence while adapting to different retail environments. Remember, good packaging doesn’t just contain your product – it sells it. Ultimately, the goal is to be compensated fairly for the value you provide from the very first strategic insight through to the final design files.

Without grounding ideas in real consumer insight, even the most well-intentioned CPG R&D teams can misfire. Claims, RTBs, and usage instructions must be presented in a way that aligns with how cpg packaging design services consumers shop. This ensures better engagement, especially for new product branding, where unfamiliar benefits must be quickly understood and grasped. A functional beverage might need an immunity claim, while a snack brand may need to reformulate to meet a non-GMO expectation. In every case, operational efficiency must be considered to ensure scalability and cost-effective execution across the supply chain. With a winning concept selected, the final phase brings everything to market.

At the heart of every CPG product innovation strategy is a commitment to improving the product’s core, what it is, what it does, and how it performs. The goal is to elevate the product experience through smarter R&D spending, a deeper understanding of consumer insights, and proactive investment in successful innovation practices. Every winning brand is backed by a repeatable, scalable approach that turns insights into outcomes.

No one wants to receive a crushed package and feel instantly disappointed. However, the point remains – in both worlds, good packaging doesn’t just protect the product, it sells it. SmashBrand uses data to craft designs that capture attention, communicate instantly, and drive conversions. Driving trial and repeat purchases requires more than shelf placement—it demands consumer insight, strategic promotions, and relentless execution.

Designers may find themselves caught in a tug-of-war between data-driven insights and creative intuition. As consumer preferences evolve and technology advances, the role of design in shaping a brand’s destiny has never been more critical. Forward-thinking companies incorporate data analytics and design principles in their current strategies, weaving them into the very fabric of their brand identity.

For brands managing high-volume consumer goods, even small inefficiencies add up fast—wasting time, labor, and resources. How many times have you grabbed a bottle of shampoo thinking it’s your favorite brand only to notice that it’s a different brand but with strikingly similar packaging? That’s one more reason why you need to get really creative with your packaging design in order to stand out from your competitors.

The Philosophy beauty line of products was designed for Epson America to display its top-tier new color label printers at trade shows and flagship store locations across the world. Aradé hired Lien Design to design packaging that represented luxury, exclusivity and elegance. Lien Design was able to direct the client in all FDA regulations and packaging guidelines set forth on skin care products.

With the rise of e-commerce and direct-to-consumer models, the demand for trial and subscription-friendly formats has skyrocketed. Compact packaging designed for sampling allows consumers to explore new products without committing to full sizes, creating an accessible entry point for emerging brands. See-through packaging has become a standout solution for building trust. Modern consumer preferences favor products that openly display their quality, especially in categories like food and personal care. Clear windows or fully cpg packaging design services transparent materials allow consumers to assess the product at a glance, enhancing confidence and encouraging purchases.

We evaluate your packaging structure for both visual impact and compliance with Target’s Design, Recyclability, and Compostability (DRC) requirements. We ensure your packaging meets sustainability targets without compromising brand impact or packaging functionality. We balance performance with purpose and back every recommendation with data. The store layout, merchandising strategy, and even shopper behavior are different. If you don’t build your packaging with that in mind, your product won’t perform.

As trends shift rapidly and digital transformation reshapes consumer behavior, marketing strategies must be more dynamic than ever. Whether it’s navigating social media, mastering influencer marketing, or leveraging the latest digital tools, choosing the right marketing partner can make or break a brand’s success. It enhances visual appeal and brand identity and creates emotional connections. Unique designs and sustainable materials attract consumer attention, build loyalty, and distinguish the brand in a crowded marketplace, ultimately influencing purchasing decisions. Integrating branding into packaging design for CPG products is essential for capturing consumer attention and conveying brand values.

Prepare case studies and visual examples demonstrating the success of past packaging projects. Be ready to discuss potential uplift in sales or market position your design could facilitate. Many agencies use a hybrid approach, perhaps starting with fixed fees for defined projects and transitioning to retainers or value-based pricing for long-term partners.

Imagine a package that’s as sharp as the device you use to order it. VistaPrint dubs it “ultra-clean industrial” — with straightforward layouts, muted shades, and organization as satisfying as your dream closet. This trend puts innovation and reliability front and center, perfect for brands with a practical, no-nonsense streak.

Many clients think they can simply use Google translate, however Google doesn’t pick up on local dialects and industry lingo. Our team of translators are experts in the cannabis industry, working with you cpg packaging design services to bring your products to full Canadian Compliancy. MPG can do the changes for you, or we’re happy to work with your designer to get it right with a final scorecard to show that your product is compliant and ready for market. We’re an LA-based full-service CPG marketing firm focused on beauty, lifestyle, food and cannabis brands of all sizes. Primary and secondary packaging are different in terms of their purpose and presentation. Our team of creative and functional agency experts will source and design the right format for your project, while keeping an eye on cost.

We offer comprehensive packaging design services to create visually striking and functional packaging solutions. Our team specializes in brand strategy integration, ensuring that every package not only stands out on the shelf but also communicates your brand’s unique story and values. Additionally, we understand the print production process and have expertise with FDA food labeling requirements, ensuring your packaging is compliant and market-ready. Our food packaging design agency is dedicated to creating packaging solutions that captivate consumers, reinforce your brand identity, and contribute to the success of your products in the marketplace.

A study by IBM and the National Retail Federation showed that 70% of consumers in North America consider sustainability and eco-friendly practices important when selecting brands. As more brands incline towards sustainability and user-friendliness, packaging design is also assuming a functional and responsible form. How often have you picked an item off the supermarket shelf because it’s a good product that comes in great packaging?

Personalization begins by clarifying your target audience and positioning yourself to attract this consumer base effectively. All product offers and point-of-purchase communication should create a sense of exclusivity and emotional connection. Much of this understanding occurs during brand development, where we leverage data by performing research and consumer testing. From conception to final design, SmashBrand is a strategic product packaging agency that helps your brand outperform retail store competitors. Our methodology prioritizes data over design, ensuring your finished look is guaranteed to stand out on the shelf.

We engineer custom packaging structures that seamlessly integrate form and function to elevate the overall user experience. Our structural packaging design principles blend creative innovation, functional minimalism, cpg packaging design services and industrial design expertise. Each component is crafted for protection, ease of use, and efficient storage, while delivering visual appeal that captures consumer attention. Sprout is an award-winning packaging design agency, combining creativity with consumer insights to deliver standout packaging solutions. By staying tuned to brand development questions like “How does this packaging enhance the consumer experience?

https://brandettes.com/sustainable-cpg-packaging-design-agency-services/