The report "Europe Fresh Food Packaging Market Product Type (Vegetables & Fruits), Package material (Flexible Plastic, Paper & Board, Rigid Plastic, Metal & Others), Pack type (Flexible, Semi-Rigid & Rigid), Point of Sale (Retail & Bulk) - Trends and Forecast to 2020", defines and segments the European fresh food market with analysis and forecasting of the global revenues for fresh food packaging market. It also identifies the driving and restraining factors of the market with analysis of trends, opportunities, winning imperatives, and challenges. The European fresh food packaging market is buyer-oriented. The fresh food packaging market is mostly driven by the emergence of eco-friendly packaging technologies, which are inexpensive and manufactured from recycled material. In order to achieve sustainability, these eco-friendly technologies have played a vital role. The key players in the market are the key players in the European fresh food packaging market are Amcor Limited (Australia), Coveris Holdings S.A (U.S.), Smurfit Kappa (Ireland), E. I. du Pont de Nemours and Company (U.S.), Mondi Group (South Africa), Bemis Company, Inc. (U.S.), International Paper Company (U.S.), DS Smith Plc (U.K.), Ultimate Packaging (U.K.), Univeg Group (Belgium), Schur Flexibles Group (Austria), PP Global (U.K.), and Temkin International Inc. (U.S). In this report, the fresh food packaging market is segmented into product family, package material, pack type, point of sale, and country.