Jeans that are built to last. Our premium denim collection boasts quality and timeless style in equal measure. Made with premium cotton, these jeans are combined with innovative wash techniques to achieve an authentic worn-in look thatâ€™s packed with character. Complemented by traditional five-pocket styling, with stitch detailing to the back pockets, weâ€™ve reinforced them with rivets for extra durability meaning these will be the pair you reach for over and over again. Find your ultimate pair of jeans from our variety of fits, leg lengths and washes. Machine washable. 98% Cotton, 2% Elastane.