What do colors mean in logo design | Graphic De...


we're going to be discussing the meaning of color in design and how you can use color to change perceptions subconsciously. So studies show that a product's color has 60 to 80% influence over a customer's purchasing decision. So that just goes to show. How much of a really big deal choosing a color is and why you shouldn't just choose a color arbitrarily because you like it.

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