E-mail marketing is a highly effective and cost-effective way to communicate your marketing message to current and potential customers.And that depends mainly on you having a valuable e-mailing list, so if you haven't had a chance to build it before, it's time for that, and I'm going to help you with a bunch of ways and steps. At first you need to know that having your e-mail list is limited, information scarce or filled with errors and repetition means that you're off track, so you need to start immediately to improve and sort it more and more to start your project to integrate e-mail marketing into the marketing mix, and that may be the only solution in order to keep your effective marketing wheel going, and with that effort you will be assured.