One strategic instrument that might help your brand to reach its actual potential is trademark assignment. Turning over the administration and ownership of your trademark can help you to restructur...

In the dynamic business world, trademarks are crucial in establishing and maintaining brand identity. A trademark represents a company's reputation and is a valuable asset that can be appreciated o...

Trademarks are vital instruments for product and service differentiation in the connected world of today. They are also beneficial assets for companies. Special significance is attributed to known ...

Trademark registration is a crucial step in securing your brand identity. It grants the owner exclusive rights to use the mark in connection with the goods or services for which it is registered, p...