Welcome to our channel! In today’s video, we dive deep into the reasons behind the unexpected failure of the Maruti Suzuki Jimny in the market. Despite the hype and excitement surrounding its launch, the Jimny has not lived up to expectations. So, what went wrong? why did jimny fail? Topics Covered: 1) Initial Hype and Expectations: We look at the high expectations set by both Maruti Suzuki and potential buyers. 2) Market Competition: An analysis of how competitors like Mahindra Thar and Force Gurkha impacted Jimny’s sales. 3) Price and Positioning: We discuss whether the pricing strategy was appropriate for the Indian market. 4) Design and Features: A detailed review of the design choices and features that may have missed the mark. 5) Performance Issues: Examining any reported performance issues and their impact on the vehicle’s reputation. 6) Customer Feedback: Real-world feedback from Jimny owners and potential buyers.