Since the world is now so linked, companies are no longer limited by national boundaries and may instead spread their operations throughout the globe. However, a worldwide presence makes protecting your brand’s identity in several areas easier. The Madrid System of international trademark registration becomes the backbone of this effort. International Trademark Registration: The Basics WIPO runs the Madrid System for trademark registration globally. This strategy lets companies apply for protection in many countries. This single approach streamlines trademark filing, saving firms time and money.