Sustaining your brand identity is important to keeping a unique position in the highly competitive Indian business sector. One of the best ways to do this is to register your trademark, which protects your business and builds reputation and client confidence. Regular renewals of trademark registration are just as important as the first application for maintaining legal protection and uniqueness. There might be severe repercussions if a trademark registration is not renewed. Usually within a year of the registration expiring, the registrar may announce their decision to remove the trademark by publishing a notice in the Trade Marks Journal. Trademark owners need to commence the renewal process, also known as “restoration,” and pay a fee in order to stop this. After the expiration date, this method is often still applicable for usage for a period of six to twelve months. There are several advantages for your company when you renew your trademark. First of all, it keeps other parties from utilizing marks that are strikingly identical to yours, which might lessen your company’s uniqueness. You may maintain the uniqueness of your brand and its place in the market by telling customers that your products and services are supported by a reputable company and meet high-quality requirements.