Interactive billboards shape the billboard advertising world, being dynamic and involving experience offered to audiences. These are different from your standard static billboards since they encourage people to interact with the billboards, although there can be touchscreen engagement, motion sensors, or even social media interaction. Such innovation leads to more of a personalized and memorable experience, capable of holding someone’s attention, which cannot easily be achieved by static advertisement. Off-line advertising agencies are becoming more interactive because they now realize that live engagement enhances brand recall and boosts customer satisfaction. From gamified experiences to live updates and user-generated content, interactive billboards ensure that the audience is active, thus improving the impact of the advertisement. Through thtechnology and creativity, this billboard advertising makes passive onlookers turn into active participants and get more in touch with the brand, thereby engaging at a much higher level.