One strategic instrument that might help your brand to reach its actual potential is trademark assignment. Turning over the administration and ownership of your trademark can help you to restructure, grow, or profit from your intellectual property resources. This article will look at the benefits of trademark assignment and how it may help your company to flourish. What is Trademark Assignment? Trademark assignment is the legal process of passing the rights and ownership of a brand from one party (the assignor) to another (the receiver). This allows the assignee to take full control of the brand, including its use, management, and defence.